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Franchise Lead Oncology

EyeBio

EyeBio

Bucharest, Romania
Posted on Apr 26, 2025

Job Description

Reporting to the Business Unit Director, the Franchise Lead (FL) will be responsible for oversight and leadership of the Oncology Franchise activity which includes marketing and sales, with collaboration in the area of pricing & market access, policy, as well as building professional relations with customers.

The FL will drive Oncology Franchise organizational and go-to-market readiness and actively engage local organization and beyond. The role holder will be in charge of driving the franchise business, evolving the “Go to Market” model of the Oncology franchise reflecting long-term aspiration, navigating through complexities, enabling networks in order to simplify, as well as to ensure commercial excellence and strong collaboration with internal stakeholders (like: Policy, Market Access, Medical, etc.) as well with customers to enable future growth and expansion of the Oncology franchise.

Key responsibilities:

  • Build-out and market planning to ensure that Oncology franchise commercial/marketing strategy, tactics and infrastructure are in place to successfully achieve new launches, operational plans and critical milestones

  • Work closely with local pricing and market access colleagues to appropriately communicate value, drive access and support patient care. The FL has full people management and P&L accountability

  • The FL is responsible for identifying brand growth opportunities, setting portfolio priorities and securing appropriate business plans within the country

  • Oversees the designs, development and the implementation of marketing programs in the country for respective Brand / Portfolio consistent with global and local strategies via specific marketing strategies and media

  • Prepares for launch excellence and ensures launch readiness in the country. He/she will at the same time ensure support and focus on driving and optimizing existing business

  • The FL will engage with top customers across the country with the objective to improve the patients’ health outcomes

  • Manage the Field Force promoting the Franchise.

Perform

  • Execution by assuming responsibility for the P&L within a multifunctional organization and achieving annual budget targets in a highly strategic and competitive therapeutic area

  • Achieve targets and secure strong financial performance and successfully deliver on operational commitments including top line revenue growth, market share improvement and increased profits

  • Develops in collaboration with the cross functional team the Brand Plan for the country and follows up execution based on specific KPIs

  • Develops sales and expenses forecasting and follows up implementation of approved action plan

  • Develops relevant promotional and non-promotional material and programs, customizes global and regional materials to be appropriate to local market

  • Integrates MCM activities, customer solutions projects, communication plans and other customer related activities and ensures accomplishment of strategic objectives

  • Collaborates with support functions to conduct market research/analysis

  • Conducts frequent field visits to liaise with SLs and other physicians, gaining deeper market understanding and customer insights.

Transform

  • Develop imaginative, broad based and non-traditional approaches to develop Vaccine’s business opportunities, using a customer driven, end-to-end approach

  • Flex and adapt rapidly to new situations, develop and implement solutions addressing the customers’ needs and requirements, and continually seek for new opportunities

  • Evaluate alternatives, have the will for change, and the skills to drive it. Encourage others to generate new ideas

Inspire & Develop

  • Lead, engage, motivate and inspire the sales organization. Set direction for the business and align the team to enthusiastically execute on Oncology’s Franchise strategy.

  • Demonstrate ability to lead and influence people and team who are not reporting directly to her/him

  • Set the winning mindset approach and unleash aspirations to achieve success

  • Attract, retain and develop strong and diverse talents inclusive of succession planning

Collaborate

  • Liaise and build strong rapport with the local and cluster organization by integrating the broader organization’s expertise and know-how into the operations and take guidance effectively from and contribute to corporate knowledge resources

  • Collaborate extensively and successfully with Managing Director, and local peers, cross-Business-Unit resources, local and regional colleagues

Skills, Knowledge, Experience & Key Competencies Required:

  • Healthcare education, Medical Doctor or Pharmacists is a plus

  • Minimum: 5 years’ experience within Pharma, preferable experience in the field of Oncology and launching new products

  • Ability to manage key external stakeholders, to influence without authority, and to create and carry out action plans in matrix cross-functional team structures

  • Commercial product launch experience and life cycle management

  • Exhibit strong leadership, problem solving, project planning, teamwork, analytical, and written/verbal communication skills

  • Team effectiveness skills, listening and integrating diverse perspectives from across the work group

  • Knowledge of Financial management (e.g., brand budget, sales forecasts, etc.) to be able to support local Brand team

  • Business acumen (e.g., knowledgeable in policies, practices, trends, technology, and information affecting our Company business)

  • Ability to prioritize objectives and make difficult resource allocation decisions

  • Influencing/persuasive skills (e.g., ability to put together strong business cases)

  • Digitally literate - quick to understand, has practical experience

  • Operational/execution skills (e.g., ability to get things implemented)

  • Proficient use of MS Office programs

Professional Competencies:

  • Business & Financial acumen

  • Working across boundaries

  • Project Management

  • Productive Communication

  • Problem Solving

  • Product knowledge and portfolio management

  • Regulatory and compliance knowledge

  • Lifecycle management

Desired:

  • Knowledge of the company, processes and clients and/or customers

  • Deep understanding of cultures and health care systems in market

Language

  • Fluent in English

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

05/16/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.