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Senior Marketing Automation Specialist, Salesforce Marketing Cloud

EyeBio

EyeBio

Marketing & Communications, Sales & Business Development
Prague, Czechia
Posted on May 15, 2025

Job Description

In our company we are part of Animal Health Division. Animal Health is present in more than 50 countries, while its products are available in some 150 markets. Through its commitment to The Science of Healthier Animals®, our company’s Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability, and monitoring products.

We are looking for a Senior Technical Analyst to be a part of the global Omnichannel Marketing team within Animal Health IT. We are looking for a quick learner with strong attention to detail and hands-on experience in designing and leading the delivery of solutions for marketing automation using the Salesforce Marketing Cloud Engagement (SFMC) platform. Our team is responsible for the platform maintenance, development of new capabilities, as well as providing technical support and campaign consulting for 33 markets all over the world. It is therefore crucial to be able to prioritize and manage your time accordingly. The most important for us is your inner motivation to do things right and interest in continuous learning and improving of the knowledge.

As a Senior Technical Analyst in Omnichannel Marketing, you will

  • Communicate with global product teams & in-market Business and IT stakeholders to understand their requirements

  • Work closely with the IT Product Manager establishing empirical product planning and facilitating stakeholder collaboration

  • Participate in design and development activities as required

  • Collaborate on the maintenance of the platform and related data integrations

  • Collaborate on development of custom solutions for global marketing campaigns, customer segmentation, lead generation, lead scoring, etc.

  • Produce and maintain documentation, process requests from Business Analysts and Architects to support the global as well as ad-hoc market intitiatives

  • Provide support to the IT product team & in-market stakeholders when diagnosing issues and problems

What We Need

  • Good command of English

  • Good written, listening, communication skills

  • Extensive hands-on experience working with Salesforce Marketing Cloud Engagement platform (formerly Salesforce Marketing Cloud (SFMC)) within an integrated environment

  • Hands on experience with email content development and advanced customer segmentation (knowledge of HTML, CSS, AMPScript and SQL required)

  • Experience in setup and maintenance of data integrations within SFMC

  • Experience with E2E execution of campaigns in Salesforce Marketing Cloud Engagement (campaign development, launch and optimization)

  • Ability to work both independently and collaboratively with globally dispersed teams

  • Ability to self-learn, develop and apply business and technical knowledge quickly

Furthermore, we will be happy if you have or have heard of one or more of these

  • Experience working with and setting up JIRA and Confluence

  • Experience working with Salesforce Sales Cloud, Veeva CRM, Data Cloud

  • Experience working with WordPress VIP

  • Experience using Marketing Cloud Engagement Script activities (SSJS)

  • Experience using Marketing Cloud Engagement Package Manager

  • Experience using Marketing Cloud Engagement API

  • Marketing Cloud-related Salesforce credentials (certifications)

Our Offer

  • Exciting work in a great team, global projects, international environment

  • Opportunity to learn and grow professionally within the company globally

  • Hybrid working model, flexible role pattern

  • Pension and health insurance contributions

  • Internal reward system plus referral program

  • 5 weeks annual leave, 5 sick days, 15 days of certified sick leave paid above statutory requirements annually, 40 paid hours annually for volunteering activities, 12 weeks of parental contribution

  • Cafeteria for tax free benefits according to your choice (meal vouchers, Lítačka, sport, culture, health, travel, etc.), Multisport Card

  • Vodafone, Raiffeisen Bank, Foodora, and Mall.cz discount programs

  • Up-to-date laptop and iPhone

  • Parking in the garage, showers, refreshments, massage chairs, library, music corner

  • Competitive salary, incentive pay, and many more


Ready to take up the challenge? Apply now!
Know anybody who might be interested? Refer this job!

#AHIT2024

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):


Required Skills:

Data Engineering, Data Visualization, Design Applications, Software Configurations, Software Development, Software Development Life Cycle (SDLC), Solution Architecture, System Designs, Systems Integration, Testing

Preferred Skills:

Job Posting End Date:

05/23/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.