Job Description

JOB SUMMARY: We are seeking a highly skilled Digital Market Specialist to support our paid media strategy and planning across Asia-Pacific markets, the role will have a strong focus in Vietnam. The ideal candidate will possess a strong understanding of digital marketing trends, data analytics, and consumer engagement tactics, along with the capability to manage and optimize campaigns for maximum ROI.

KEY RESPONSIBILITIES:

Paid Media Strategy Development

• Develop and drive comprehensive paid media strategies tailored to each AP market, the role will have a strong focus in Vietnam
• Collaborate with marketing teams to align digital marketing efforts with business objectives

Campaign Management

• Plan, execute, and manage paid media campaigns across digital, social and offline channels
• Work with paid media agencies to monitor and adjust campaigns to maximize effectiveness and ROI

Performance Measurement and Analysis

• Establish and track KPIs to measure campaign success.
• Conduct performance reviews and reports and provide actionable insights and recommendations based on data analysis.

Collaboration and Stakeholder Management

• Work closely with internal stakeholders including marketing, analytics, IT, Legal and Medical to ensure cohesive messaging and branding across all channels.
• Maintain relationships with external media agencies and vendors to optimize campaign execution

Innovation and Trend Monitoring:

• Stay up-to-date with emerging digital marketing trends, tools, and best practices.
• Participate in test-and-learn initiatives to experiment with new approaches and technologies to improve campaign performance and consumer engagement
• Contribute to knowledge-sharing initiatives, applying best practices learned from campaign activities to future projects

WHAT YOU MUST HAVE

To be successful in this role, you will have strong experience in ideating and implementing 0 to 1 strategies with an early stage / growth stage startup/ entrepreneurial mindset, and an innate joy to celebrate and learn from failures.

• Bachelor of Arts or Bachelor of Science in Business, Marketing, Communications, or other-related disciplines
• Minimum 5 years of experience in leading P&L-led digital and social media projects across various channels and capabilities, with subject matter expertise across marketing domains (Consumer Understanding, Content, Channels, Media & Optimization) and digital domains (Paid, Owned, and Earned), with management experience in leading diverse cross-functional teams across markets
• Passion for Digital, Data, and Analytics tools and technologies. Deep understanding of Asia Pacific markets. Fluency in English, both spoken and written, with an ability to synthesize data/insights into actionable business recommendations backed by Structured problem-solving skills and analytical rigor
• Capability to communicate, collaborate and drive adoption and change across a range of local, regional, and global functions, with the empathy and sensitivity for cultural differences and can rally teams to action and outcomes
• Strong project and people management skills, with intellectual curiosity and the ability to create a vision as well as execute complex initiatives in matrix structures and a get things done attitude

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

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