Job Description

We are seeking a dynamic and experienced Brand & Customer Manager Vaccines (BCM) to join our Franchise Vaccines Bulgaria team. The BCM will play a pivotal role in identifying brand growth opportunities, setting portfolio priorities, and securing effective business plans within the country. This position involves designing, developing, and implementing marketing programs that align with both global and local strategies.

The BCM will ensure launch excellence and readiness while optimizing existing business operations. Engaging with top customers across Bulgaria, the BCM will focus on improving patient health outcomes and delivering exceptional value to patients, payers, and physicians.

Key Responsibilities

• Brand Planning: Collaborate with cross-functional teams to develop and execute the Brand Plan for Bulgaria, tracking progress against specific KPIs.
• Forecasting: Create sales and expense forecasts, ensuring the implementation of approved action plans.
• Marketing Materials: Develop and customize promotional and non-promotional materials for the local market, including original content for various platforms.
• Customer Solutions: Integrate activities and communication plans to achieve strategic objectives.
• Market Research: Collaborate with support functions to conduct market analysis and gain customer insights.
• Field Engagement: Conduct frequent field visits with Vaccines Sales representatives to liaise with healthcare professionals (HCPs) and gather market intelligence.
• Promotional Optimization: Work closely with Sales representatives to assess and optimize the use of promotional materials.
• Omnichannel Campaigns: Support the development of omnichannel promotional campaigns aligned with strategic plans and budgets.
• Digital Campaigns: Collaborate with the Campaign Manager to evolve digitally led campaigns tailored to customer needs.
• Content Management: Project manage the content approval process with internal teams and digital agencies.
• Market Analysis: Analyze the local market to understand the Customer Buying Process and identify commercial opportunities.
• Commercial Meetings: Actively participate in commercial meetings, advocating for the omnichannel strategy.
• Digital Performance: Define measurable goals for digital performance and utilize data analytics for continuous optimization.
• Communication Channels: Evaluate and develop new communication channels.

Education & Experience

• Minimum Education: Bachelor’s degree in Healthcare (Medical Doctor, Pharmacist, Dentist preferred).
• Experience: At least 3 years in the pharmaceutical industry, with a preference for experience in vaccines and product launches.

Competencies

• Strong stakeholder management and influencing skills.
• Excellent leadership, problem-solving, project planning, and communication abilities.
• Knowledge of financial management, including brand budgets and sales forecasts.
• Business acumen with an understanding of industry trends and practices.
• Ability to prioritize objectives and make resource allocation decisions.
• Proficient in MS Office and fluent in conversational and written English.
• Digitally literate with practical experience in digital marketing.

Leadership Behaviors

• Demonstrate ethics and integrity.
• Drive results and champion change.
• Optimize operations and collaborate effectively.
• Focus on customers and patients.
• Make rapid, disciplined decisions and communicate candidly.

Professional Competencies

• Business & Financial acumen.
• Project Management and productive communication.
• Problem-solving and product knowledge.
• Regulatory and compliance knowledge.
• Deep understanding of cultures and healthcare systems in the market.

Why Join Us?

We are committed to improving patient health outcomes through innovative vaccine solutions. Join our team and be part of a dynamic environment where your contributions will make a significant impact.

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

05/26/2025

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