Job Description

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

We are looking for highly skilled and professional digital marketing manager who will join our Commercial Operation team in its mission to improve Patient Journey and Customer Experience through innovative marketing & digital solutions using Data-driven Insights. This role requires driving customer engagement across all digital channels through customer activation, content strategy and media activities.

An ideal candidate will be a data-driven marketer with a strong customer orientation, high execution ability and analytical skills.

Proven experience in creating content for targeted audiences, executing social media campaigns, and designing and implementing digital customer journeys is essential.

Key Responsibilities:

• Management of the company's digital transformation projects and collaboration with healthcare ecosystem stakeholders with an emphasis on HCC's.
• Create and optimize customer digital journeys, manage strategic campaigns, and analyze customer insights across all channels and touch points.
• Support BU in its broad audience campaigns and suggest alternative new channels to reach out our targeted HCC’s.
• Develop and manage digital assets, social media activities, and digital solutions to enhance the patient experience, provide valuable information, and aid in simplifying the patient journey.

Requirements:

• BA/BS degree or above.
• Extensive and proven experience in digital marketing plan creation, Go-to-market execution cross-channels and cross- platforms including social Media campaigns, customer facing websites, and collaborating with relevant partners and influencers to create business impact.
• Proven experience in analyzing large amounts of information within a digital customer journey, drawing conclusions, and making data-based recommendations.
• A high level of storytelling abilities and strong presentation skills (Hebrew and English), innovative and creative thinking, curious and an independent learner.
• Brief and oversee the work of internal and external agencies.
• Influencing skills and ability to lead change across multi-functional teams.
• Agility & resilience, with a proactive attitude.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Adaptability, Brand Management, Communication, Content Creation, Content Strategy, Creative Campaign Development, Creativity, Customer Engagement, Customer Insights, Customer Relationship Management (CRM), Data Insights, Digital Assets, Digital Branding, Digital Marketing, Digital Transformation, Interpersonal Relationships, Market Research, Media Management, Media Strategies, Public Relations (PR) Management, Search Engine Marketing (SEM), Social Media, Social Media Campaigns, Social Media Management

Preferred Skills:

Job Posting End Date:

06/30/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.