Job Description

PRIMARY ACTIVITIES:

Strategic management:

• Design and implement comprehensive digital engagement strategies to enhance HCP interaction and education.
• Analyse market trends and HCP needs to inform digital content and engagement tactics.

Communication management:

• Oversee the HPV Academy website, ensuring it is a valuable resource for HCPs with up-to-date content, educational materials, and interactive features.
• Manage the digital app strategy such as Zalo app for HCP engagement, including content creation, user experience optimization, and analytics tracking.
• Foster community building among HCPs through targeted campaigns and interactive features on the app.
• Monitor and analyse the effectiveness of digital engagement strategies using KPIs and analytics tools.
• Prepare regular reports on engagement metrics and provide insights for continuous improvement.

KOL Collaboration:

• Identify and engage with KOLs to amplify our digital initiatives and enhance credibility within the HCP community.
• Coordinate KOL-led webinars, discussions, and content contributions to drive engagement and knowledge sharing.

Cross-Functional Collaboration:

• Work closely with marketing, medical affairs, and sales teams to ensure alignment of digital strategies with overall business objectives.
• Participate in cross-functional projects to enhance the overall HCP experience.

EDUCATION, EXPERIENCE & COMPETENCIES:

• Bachelor’s degree in marketing, Communications, Pharma & healthcare, or a related field; master’s degree preferred.
• Minimum of 03 years of experience in HCP engagement, digital marketing, or related roles within the healthcare industry.
• Strong understanding of digital platforms and tools, particularly in the context of HCP engagement.
• Proven experience in managing websites and mobile applications, with a focus on user experience and content strategy.
• Excellent communication and interpersonal skills, with the ability to build relationships with HCPs and KOLs.
• Analytical mindset with experience in data-driven decision-making and performance tracking.
• Familiarity with regulatory guidelines related to HCP engagement in the healthcare sector.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Brand Management, Business, Creative Campaign Development, Data Analysis, Digital Marketing, Healthcare Marketing, Interpersonal Relationships, Management Process, Market Analysis, Marketing Management, Marketing Strategy Implementation, Market Research, Product Development, Product Management, Project Management, Software Product Management, Strategic Planning, Swine Production, Teamwork

Preferred Skills:

Job Posting End Date:

08/3/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.