Senior Specialist, Field Digital Channels
EyeBio
Job Description
The Field Engagement Capabilities Team (FEC) is committed to delivering innovative, personalized, and compliant digital experiences to our users and customers. We translate customer needs into effective digital solutions that enhance engagement and drive meaningful outcomes.
We are seeking a Senior Specialist with deep expertise in oncology and digital channel innovation to serve as a Field Digital Channel Subject Matter Expert (SME). This role will collaborate with Marketing/Promotion and agile Digital Engagement Teams to provide expert guidance on both Veeva CLM and Veeva Approved email channels. Reporting to the Field Digital Channel Lead, this role will manage cross-functional projects to execute and realize the US Digital Strategies Roadmap through Veeva and related capabilities. The organization will be looking for this role to translate strategies into workable solutions that provide optimal customer experience, while working to define the appropriate guidance and standards to ensure digital marketing resources are meaningful to customers and compliant.
Success in this role will require strong Veeva CRM and Salesforce knowledge, project management skills and an effective partnership across many functions including Sales, Sales Leadership, Account Executive Leadership, US Market Operations, IT, Training, Compliance, Legal, and Communications.
Key Responsibilities include and may not be limited to:
Define and coordinate execution for new Veeva CLM and Field Email capabilities with Digital Engagement team members, Sales Leadership, Account Executive Leadership, US Market Operations, Digital Publishers, Creative Agencies, IT, Training, Compliance, Legal and Communications as appropriate
Manage Digital Channel Capabilities to ensure promotional resources that deliver optimal customer experience (CX) and user experience (UX) with an emphasis on Oncology
Lead and support pilot initiatives to implement and operationalize new digital capabilities across oncology brands and channels
Oversight of marketing digital publishing vendors
Support approved email and Veeva CLM through brand launches, managing timelines and communication as needed
Work with analytics group to enhance data management and analytics to assess and optimize channel performance
Facilitate the integration between marketing / promotion, legal/regulatory and technical teams to ensure compliance with channel standards and offer SME suppor
Maintain above-brand templates and facilitate approvals through Digital Standards Review Team (DSRT)
Qualifications:
Minimum Requirements:
Bachelor's degree (BS or BA)
Minimum 5 years of experience in sales operations, marketing operations, or digital channel innovation, preferably within oncology or related therapeutic areas
Ability to work hybrid at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
Experience working with and implementing technology products and solving consumer needs; including Veeva CRM, Salesforce, and/or Veeva Vault PromoMats
Experience in end-to-end medical/ legal review and delivery processes
Strong program/project management skills with the ability to manage multiple concurrent projects and foster collaboration with colleagues
Demonstrated ability to negotiate, influence, and lead cross-functional teams without direct authority
Ability to manage business processes; including design, championing, and communication plans
Experience with developing and managing standards and guidance documentation
Demonstrated cross-functional leadership skills and ability to collaborate across the organization and with external agencies / vendors to drive work toward a common goal
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Leadership Competencies including:
Execution Excellence - Proactive and results-driven, delivering work promptly and beyond expectations while maintaining compliance.
Strategic Planning - Skilled in prioritizing, planning, and resource allocation to meet deadlines efficiently
Change Catalyst - Adaptable and effective in dynamic environments, embracing change and driving successful transitions
Ownership and Accountability - Takes full responsibility for outcomes, setting high standards for self and others
Preferred Experience and Skills:
Knowledge/ experience with the US marketplace; including Oncology therapeutic area
Understanding of launch products and timelines
Experience working in an agile environment or scrum framework
Ability for strategic thinking, problem solving, and understanding of sales and marketing
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
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As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
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U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
The salary range for this role is
$114,700.00 - $180,500.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
No relocationVISA Sponsorship:
NoTravel Requirements:
10%Flexible Work Arrangements:
HybridShift:
Not IndicatedValid Driving License:
NoHazardous Material(s):
n/aRequired Skills:
Adaptability, Agile Methodology, Animal Health Sales, Creative Campaign Development, Interpersonal Relationships, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pricing Strategies, Product Lifecycle Management (PLM), Project Management, Strategic Planning, Strategic Thinking, Technology Product ManagementPreferred Skills:
Job Posting End Date:
09/2/2025*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.