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Brand and Customer Manager

EyeBio

EyeBio

Customer Service
Alimos, Greece
Posted on Jan 13, 2026

Job Description

We are seeking a:

Brand and Customer Manager

This person will lead the Greek market strategy for a pediatrics vaccine portfolio, including a major launch.
The role will translate clinical value into differentiated positioning, orchestrate cross‑functional execution, and drive compliant, data‑driven growth in a competitive environment.

Key Objectives

  • Ensure a successful 2027 launch of a pediatrics vaccine in Greece amid strong competitive activity

  • Strengthen positioning of the broader pediatrics portfolio and reverse recent share erosion in an established vaccine category

  • Build sustainable advantage through lifecycle planning, omnichannel engagement, and evidence‑based decision making

Responsibilities

  • Own Greece‑specific brand strategy: positioning, segmentation, messaging, value propositions, and differentiation

  • Design and execute competitive go‑to‑market plans across neonatology, pediatrics, hospital clinics, and pharmacies

  • Lead omnichannel HCP engagement and, where compliant, caregiver awareness and activation

  • Conduct market research and analytics; define KPIs and performance dashboards; drive insights to action

  • Develop sales enablement tools (detail aids, dosing and coverage guides, objection handling, training)

  • Partner with market access on reimbursement pathways and formulary inclusion; support evidence and dossier needs

  • Cultivate relationships with key opinion leaders, professional societies, and hospital stakeholders; plan scientific programs

  • Manage agencies and vendors; oversee timelines, budgets, and supply readiness in partnership with operations

  • Plan lifecycle updates to maintain competitive advantage; monitor and respond to competitor strategies and messaging

  • Lead differentiation strategy for the established vaccine to stabilize and grow share

  • Ensure compliance with all relevant regulations and internal policies across promotional and non‑promotional activities

Qualifications

  • Bachelor’s degree in life sciences, pharmacy, business, or related field; advanced degree preferred

  • 5+ years in pharmaceutical or vaccines marketing, brand management, or customer engagement; launch experience strongly preferred

  • Proven success in developing brand strategy and executing go‑to‑market plans in healthcare

  • Experience with HCP omnichannel engagement and content development; familiarity with promotional compliance

  • Strong analytical skills with expertise in market research, KPI setting, and performance management

  • Demonstrated ability to collaborate cross‑functionally (medical, market access, sales, regulatory, supply)

  • Excellent communication, stakeholder management, and presentation skills

  • Fluency in Greek and English

Preferred Experience

  • Pediatrics, maternal/infant health, or infectious disease market experience

  • Greece market access and reimbursement expertise

  • Experience working with KOLs, professional societies, and hospital decision makers

  • Background in competitive strategy and share recovery initiatives

Success Metrics

  • Achievement of launch readiness milestones and post‑launch adoption targets

  • Growth in brand awareness, preference, and intent among target HCP segments

  • Stabilization and growth of the established vaccine’s market share

  • Execution quality across omnichannel campaigns, sales enablement, and stakeholder programs

  • Compliance adherence and effective risk management

Our employees are the key to our company’s success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program.

Required Skills:

Adaptability, Agile Methodology, Animal Health Sales, Communication, Creative Campaign Development, Interpersonal Relationships, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pricing Strategies, Product Lifecycle Management (PLM), Project Management, Strategic Planning, Strategic Thinking, Technology Product Management, Website Marketing

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

01/28/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.