Job Description

We are seeking a commercially minded Digital Marketing Manager to lead the execution of regional digital marketing strategy across Sub-Saharan Africa. Operating within a centralized regional marketing model, this role ensures excellence in local execution, strong adoption of regional marketing technologies, and effective localization of regional campaigns and materials. Join our company and be part of a team that uses the power of leading-edge science to save and improve lives around the world.

Major Activities and Responsibilities

• Partner with Brand and Marketing teams to translate brand strategy into integrated digital campaign plans.

• Align local execution with regional priorities, platforms, and frameworks.

• Provide performance insights and market feedback to shape digital direction.

• Build and manage the Sub-Saharan Africa digital campaign calendar, sequencing campaigns based on impact and capacity.

• Drive alignment with Business Unit Directors and senior stakeholders on priorities and timing.

• Define and track campaign KPIs, lead post-campaign performance reviews, and propose improvements.

• Establish and manage campaign approval workflows, standardize reporting templates, and ensure compliance with pharmaceutical policies.

• Support the rollout and adoption of regional marketing technologies and manage external digital agencies for high-quality execution.

• Partner with Brand teams to plan and execute digital promotion strategies for virtual and hybrid brand events, including online congresses, webinars, and educational forums.

• Translate event objectives into integrated digital engagement campaigns across email, paid media, social, and owned channels.

• Support end-to-end digital activation including audience acquisition, registration journeys, reminders, live engagement tactics, and post-event follow-up.

• Track and analyze event performance metrics (registrations, attendance, engagement, content interaction) and provide optimization recommendations.

• Coordinate with agencies and regional teams to ensure seamless digital execution that aligns with brand strategy and compliance requirements.

Qualifications

Required

· Bachelor’s degree in Marketing, Business, Digital, or related field.

· 3–5 years’ experience in digital marketing, campaign management, or marketing program management.

Preferred

• Experience in pharmaceutical, healthcare, or other regulated industries.

• Experience supporting multi-country or regional marketing initiatives.

• Ability to translate marketing strategy into structured, executable digital plans.

• Strong understanding of how digital channels support commercial objectives.

• Confident engaging and aligning senior stakeholders, including Business Unit Directors.

• Strong communication and presentation skills.

Required Skills:

Adaptability, Brand Management, Brand Marketing, Brand Strategy, Campaign Management, Data Analysis, Digital Marketing, Engagement Strategies, Interpersonal Relationships, Marketing Management, Marketing Strategies, Public Relations (PR) Management, Social Media Management, Stakeholder Engagement, Strategic Market Analysis, User Engagement

Preferred Skills:

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Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

02/26/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.