Associate Director, Marketing Comms/Channels
EyeBio
Job Description
U.S. Communications Strategy Lead - Face-to-Face Channel
The Communications Strategy Lead (Face-to-Face Channel) will define, plan and lead the execution of the communications and change management strategy for Customer Facing Team(s), depending upon business needs. The Communication Strategy Lead is a high performing partner who will serve as a unified voice for the Sales leadership team.
The healthcare industry is changing at an unprecedented pace, resulting in the acceleration of engagement strategies and related capabilities within the organization. Through a deep understanding of the customer-facing team, the US Market strategy, the Business Unit priorities, and the evolution of engagement capabilities, this Leader will partner closely with internal stakeholders and external providers to ensure that the customer-facing teams are informed, aligned, and change enabled.
Responsibilities include:
Develop and maintain a deep understanding of US Market and BU priorities through close partnership with Sales, Marketing, Strategy and Commercial Operations, and other HQ based functions.
Identify opportunities/events where priorities involve and/or impact the customer-facing teams and manage/effectuate communications and related activities. Examples include but are not limited to product launches, national sales meetings, organizational changes, capability deployments, business events.
Lead the development of both strategic and tactical plans to engage the field and disseminate necessary information in a timely and effective way.
Define and manage cross-functional teams to execute the communication and change management plan, including, but not limited to, stakeholders from Sales, Marketing, Field Operations, IT, Communications, Meeting Planning, Learning & Development, Legal, and Compliance.
Define and manage a cross-functional RACI within the BU for plan execution.
Partnership with Learning & Development and other HQ functions to implement solutions to drive adoption of change.
Design and implement measurement strategies to understand effectiveness, adoption and enable constant evolution.
Install and facilitate governance across the USM with regards to the field, with focus on ensuring Marketing and Sales leadership are aligned on strategy, execution and scope (e.g., “Gate-Keeper”).
Partner with peer Communication Strategy Leads to support demand across business lines, gaining broad BU engagement and experience.
Required Skills & Competencies:
Minimum 5 years of experience in Sales, Sales Operations, Change Management, Marketing, or Marketing Operational Support functions.
Excellent interpersonal, written and verbal communication as well as strong presentation skills and an ability to build relationships with stakeholders, understand business strategy and lead cross-functional teams to achieve business goals.
Demonstrated project management skills.
Knowledge of the promotional review process
Demonstrated strategic/critical thinking, passionate, self-motivated, engaging and personable.
Ability to work effectively cross-functionally in an ambiguous environment.
Strong collaboration, independent resourcefulness, project management and organizational skills.
Ability to thrive in a fast-paced environment.
Position Qualifications:
Education:
Required: BA/BS degree
Preferred: MBA degree
Required Skills:
Adaptability, Adaptability, Business Decisions, Business Management, Business Strategies, Commercial Strategies, Communication Execution, Communications Strategy, Content Creation, Critical Thinking, Cross-Functional Teamwork, Customer Engagement, Data Analysis, Digital Marketing, Direct Marketing, Email Marketing, Engagement Strategies, Innovation, Managing Sales Teams, Marketing, Marketing Automation, Marketing Communications Planning, Project Management, Sales Leadership, Search Engine Marketing (SEM) {+ 5 more}Preferred Skills:
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As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
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U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
The salary range for this role is
$142,400.00 - $224,100.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
No relocationVISA Sponsorship:
NoTravel Requirements:
10%Flexible Work Arrangements:
Not ApplicableShift:
Not IndicatedValid Driving License:
NoHazardous Material(s):
N/AJob Posting End Date:
03/20/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.