Job Description

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking people achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

Position Description:

This role is an Associate Director, US Oncology Portfolio Consumer Campaign Development Lead (CDL). The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Oncology Consumer marketing campaigns and programs that support the strategic imperatives across the portfolio of indications.

Primary Responsibilities:

• Leading the development of digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, and disease awareness assets.

• Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.

• Ensuring all digital tactics align to the customer experience plan and achieve desired customer experience.

• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting.

• Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.

• Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).

• Contributing to the development of the brand building tools.

• Working collaboratively with multiple internal teams including Marketing, Customer Engagement, Market Research, Analytics, and Operations, etc.

• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.

• Manage projects and programs through appropriate internal and external support services in development of content, design, Promotional Review Team approvals, and production. Oversee the appropriate administration of promotional budgets for projects and deliverables.

• Managing applicable budgets

• Evaluating the revalidation of digital assets.

• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.

• Partnering with the US marketing team in the trimester business review (TBR) and annual Integrated Profit Plan (IPP) process.

• Demonstrating our company's Ways of Working principles.

• Demonstrate Company Leadership Behaviors. Act as a business owner in the operating environment. Maintain alignment to compliance goals and policies

• Conducting all activities in full compliance with our company policies, values and standards.

Education Minimum Requirement:

• Bachelor's degree required

• A minimum of 3 years combined strategic marketing, brand management, sales or business support experience in any industry, is required

• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

• Strong knowledge of marketing principles

• Excellent planning and presentation skills

Preferred Experience and Skills:

• Master’s degree/MBA degree

• 4+ years of experience in US Consumer marketing, Direct-to-Consumer marketing communications, or US Consumer marketing support of pharmaceutical products.

• Oncology knowledge/experience

• Experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

• Ability to define, gather, and analyze information, opportunities and threats in the external environment including from competitors, policies and other market forces

• Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant

• Campaign and Message Development experience.

• Demonstrates a flexible, growth mindset

• Product launch or launch planning experience

• Experience in a highly regulated environment

• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

• Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery

• Agency/vendor management skills.

• Veeva/PromoMats experience.

Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office and work from home ability).

Required Skills:

Adaptability, Communication, Customer Experience Management, Customer-Focused, Data Analysis, Digital Marketing Management, Market Development, Marketing Campaign Development, Marketing Strategy Implementation, Market Research, Oncology Marketing, Personal Initiative, Product Development, Product Launch Planning, Proven Commitment, Strategic Planning, Strategic Thinking, Vendor Management

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

n/a

Job Posting End Date:

04/10/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.